Customized Digital Advertising Strategy

WHAT WE DO

DVLPstudio provides transparent, ongoing Pay Per Click management services via Google Ads to ensure your paid advertising campaign continues to deliver. Our team of marketing experts monitor, improve, and optimize your campaigns on a regular basis.

Google Ads can kick start your online presence and deliver highly targeted traffic with easy-to-measure conversions. At DVLPstudio, our core values include transparency, so your monthly Google Ads report will detail exactly what is happening and where your media budget is being spent.

HOW WE'LL OPTIMIZE YOUR PPC STRATEGY

PPC Account Audit

Maybe you already have a PPC campaign running but it’s not delivering the results you want. We’ll look at your campaign to understand what is working and what isn’t, and we’ll provide expert analysis with action points that match your objectives.

Google Search Ads

As the most common form of PPC marketing, Google Search Ads utilizes keyword targeting to show text ads on the Google search engine results page for your brand or business. We will create tailored ad copy to appeal to your desired audience to drive conversions and ROI.

Google Shopping

Google shopping is ideal for e-commerce websites that are looking to drive conversions at a lower CPC (cost-per-click) than search engine text ads. Utilizing your product feed, Google Shopping allows you to put your products directly in front of potential customers as they browse.

Remarketing

Users don’t always convert when they first visit your site but with the right targeted remarketing campaign, we can bring them back. Find your customers with strong buying potential and market a thorough campaign to entice them to return.

Display Ads

If you’re looking for a powerful, cost-effective direct-response remarketing strategy, you need display advertising. We’ll use Google Display Network to promote your brand to your target audience.

Bidding Strategies

We know this is your budget so not one penny is wasted in our campaigns. We always optimize your ads to target success. We identify poorly performing ads and keywords so your budget is spent on maximizing engagement. We combine manual account maintenance with Google’s smart bidding strategies to ensure optimal results.

Our PPC Management Process

Research & Analysis

Our PPC campaigns start with detailed and tailored keyword research and analysis. If you already have an existing Adwords account with Google, we will conduct a thorough PPC audit and produce a thorough list of recommendations based on our vast experience.

Campaign Creation

The Pay Per Click (PPC) landscape is ever-changing. While Google Ads is by far the biggest, you’ll be covered wherever the opportunity lies. We will craft complex PPC campaigns to squeeze the most from your budgets, whether that is through Search Ads or Google Shopping.

A Focus on Conversions

Acquiring the first paid position in search results can increase traffic levels by a significant amount. Our custom PPC strategy for your business will use multiple keyword variations to ensure you get the most targeted visitors for the best possible price. The more targeted your campaign, the more conversions you’ll see.

FAQ

What is PPC?

PPC stands for Pay Per Click. It is a form of internet marketing in which advertisers pay a specific fee each time a user clicks on one of their ads.

It is commonly used as a quick way to gain online visibility for businesses while organic search is incorporated more as a long term strategy. The most popular forms of PPC include: Search Engine Marketing, Display, Social Media Advertising, and Google Shopping.

Why is PPC important?

PPC allows businesses to be where their customers are at the perfect moment. By bidding on the keywords your customers are searching for, your business can be in prime position for driving conversions, whether that means direct sales, sign-ups, or calls. PPC ads commonly appear above organic listings on search engines, meaning potential clients will see your business before seeing your competitors.

Do I need SEO or PPC?

The most effective digital marketing strategies utilize both SEO (Search Engine Optimization) and PPC. By using PPC to gain quick visibility for keywords which are highly competitive organically, PPC can support long term SEO performance and increase online visibility for a business with quick results.

If PPC landing pages have been optimized for SEO purposes, this commonly leads to lower bids being required on keywords, resulting in lower cost-per-conversions and higher ROIs.

That’s why DVLPstudio’s SEO Plans include a starter Ads Budget to help maximize the benefits of all our SEO work.

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